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Search Engine Positioning
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Keyword
Tutorial
Selecting your keyword phases.
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Remember the keywords/phrases that you think best describe your web site may not be those that someone searching for your product or service may use.
You must think like your customers. What are your customers searching for when they use the Internet to find you? Which keywords/phrases do you think someone might enter when looking for the product or service you offer?
Would it be more effective to use a keyword phrase of "books for children" or "kid's books" or even "Dr. Seuss"? Think about how your target audience thinks in order to develop a list of effective keywords.
Here are some of the more basic rules for picking effective keywords and keyword phrases.
Avoid common words. Try to be specific. "Children's books" rather than "books".
Use phrases of two or three words; for example "Dr. Seuss books".
Use your keywords/phrases to create niches for your web site. Although, you want to rank high for "children's books", think about all the other sites out there that are also using that phrase. So, use more focused words/phrases like "Dr. Seuss books" or "Winnie the Pooh books".
This one may sound strange, but consider misspelling words. Think about how the word or words for your products and/or services are commonly misspelled.
Don't forget about location! A search for "portland Maine book stores" will yield better results than "book stores".
Avoid what are sometimes referred to as "stop" words. Many search engines skip commonly used words to save disk space. These would be words like a, the, and, web, home page, etc.
A good way to start brainstorming your keywords list is to ask friends and customers what words they would use to find your site. Write them down. Then see if you can come up with variations or two to three word phrases.
The next step is to test your keyword choices.
